Simple Email Writing Tips You Can Borrow

If you’re an entrepreneur or small business owner, email marketing can feel… a lot. I used to overthink every sentence, every layout, every button. But over time, and through writing my weekly newsletter, The Tuesday Journal, I’ve learned that simple emails often the best way to connect with your audience.

Here’s how I approach writing emails now, and a few practical tips you can borrow to make your own messages feel easier, more intentional, and sound more like you.

Storytelling Is Your Superpower

Sometimes I share things like memories or a random moment that taught me a lesson in life. These little stories help me connect with my audience in a genuine way, and they also make writing emails feel less like a chore and more like a conversation.

Storytelling builds trust, adds personality, and keeps people looking forward to opening your emails.

My Go-To Tips for Writing Better Emails

Keep it simple

Short paragraphs, Bullet points, and White space. People skim, so your email should be easy to read and understand the point you're making.

Make important details stand out

If there’s a date, a link, or something important, bold it. Sometimes I use a pop of color on links so it stands out if someone is skimming. The link pops out at them.

Create engagement

Ask a question, do a small poll, and Encourage your readers to reply. Emails shouldn’t feel like one-way conversations.

Use Tools That Make the Process Easier

I personally love using templates because they save me time and less stress. I use Flodesk, but you can use anything that helps you have a simple layout without getting stuck in the design part of it.

TLDR

Email marketing doesn’t have to be complicated or overwhelming. When you add your own personality to it and keep your writing style simple, emails becomes so much easier and enjoyable. Plus your readers will feel it too and want to come back for more.

If you want to dive deeper into these examples, you can watch the full YouTube video where I explain my approach and share more behind-the-scenes about how I write my emails.

And if anything in this post resonates with you, feel free to leave a comment. I’d love to hear your thoughts.